The disconnect between marketers and creative teams – it’s a tale as old as time.
But it doesn’t have to be that way, right? When these two teams have a solid and productive relationship…BOOM…great things happen.
On this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, sits down with Algert Sula, founder and CEO of Algert – a creative branding agency.
Algert reveals all about his route into the industry, why he believes marketers and creatives sometimes struggle to work together and how copy and design should complement one another.
Plus, he puts forward his B2B design trend predictions for 2023.